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    1. Is your sex toy idea worth £100,000?!

      Are you a sex toy connoisseur? An engineer? A graphic designer, inventor or incessant doodler? Send us your sex toy idea and we could turn it into a product that earns you more than £100,000 in royalties! There are 3 categories to enter: Sex Toys for Men, Sex Toys for Women and Sex Toys for Couples. The winner of each category will win £1,000 and the Judges' Pick will receive an extra £2,000, making it a grand total of £5,000 of prize money... plus the chance to have your toy made and earn uncapped royalties!

      Design a Sex Toy - Submit your idea

      • Sqweel -
        The £100k Sex Toy

        Trev Murphy from Dublin, Ireland invented the Sqweel Oral Sex Simulator back in 2009, and has since had his design taken from dream to reality. It has sold hundreds of thousands of units and earned Trev over £100,000 in royalties!

        DAST Winner Sqweel

        "When I entered Lovehoney's Design a Sex Toy competition I was a struggling artist, living in the Irish countryside with not a whole lot to do.

        "Winning the competition and having my toy produced for real has allowed me to move to the awesome city of Toronto, Canada and have hobbies like comedy improv! My life has changed a lot!"

        - Trev Murphy, designer of the Sqweel Oral Sex Simulator.