FAQs about the Lovehoney loyalty programme

We’ve been busy working behind the scenes thinking about ways to better reward our customers, and we’re almost there!

In order to make way for the new experiences that are coming, we’ve had to say goodbye to our old loyalty programme - Lovehoney Rewards. This means you can no longer access benefits, or earn or redeem loyalty points.

But don’t fret, we’ll soon be launching the new Lovehoney VIP loyalty programme, as well as special offers for our newer customers, alongside more tailored advice and support.

Plus, you can still receive a whole host of fantastic offers and exclusive discounts via Lovehoney emails in the meantime. Make sure you’re signed up so you don’t miss the latest deals and Lovehoney news!

You can find more information on the upcoming changes to our loyalty programme below.

Your feedback has shown that Lovehoney Rewards has not made you feel rewarded enough for shopping with us over time. We want to recognise and reward all of our loyal customers across the globe, provide more support to newer customers and offer something special that money can’t buy - insider access to the best Lovehoney has to offer.
To make way for a new and improved loyalty programme, we have closed our Lovehoney Rewards programme as of 24th March, 2022. You can no longer earn or redeem loyalty points, or access any benefits. We’re currently putting the finishing touches to our new loyalty programme, so watch this space for more information coming soon!
If you place an order using points as part payment before 24th March, and then return that order after 24th March, you will be refunded for the monetary value paid but any points used will not be returned.
You don’t need to make any changes to your account, however, after 24th March you will no longer see your points balance when you log in.

Yes, we plan to reward all of our loyal customers, in more ways than we currently do!

Repeat customers will get access to offers to use on their next orders, as well as more tailored advice and support when they sign up to Lovehoney emails.

All customers will continue to qualify for free delivery on orders that meet the minimum spend threshold in their country. Minimum spend thresholds for delivery are clearly displayed on all of our websites.

Yes, we’ll still be sending our customers a birthday treat each year, but the offer will change. Please note, you need to be subscribed to Lovehoney emails to receive this offer, and have supplied your date of birth in your account page at least 7 days before your birthday, and have not received a birthday offer in that year already.
No, unfortunately we will no longer be giving an anniversary offer. Most customers who qualified for this reward were not taking advantage of it, and in the interest of equality and inclusivity, we felt it was unfair to all of our single customers who do not have a relationship anniversary to celebrate. But don’t worry, you'll get other treats from us throughout the year!