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Black Friday Water-Based Lubes

Water-based lubes come in a variety of formulas to enhance any type of sex, intimate stimulation or sex toy play.

Boasting a light, natural feel, water-based lubes won't stain your bedsheets and are compatible with all sex toy materials. Perfect! Read our Essential Guides to find out more.

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25 products

Wet Stuff Plus Silky Water Based Sensitive Lubricant 100ml, , hi-res

Wet Stuff Plus Silky Water Based Sensitive Lubricant 100ml

$8.95 $16.95 You save: $8.00 (47%)

Wet Stuff Gold Water-Based Lubricant 550ml, , hi-res

Wet Stuff Gold Water-Based Lubricant 550ml

$31.95 $64.95 You save: $33.00 (51%)

YES Organic Water-Based Lube 50ml, , hi-res

YES Organic Water-Based Lube 50ml

$18.95 $21.95 You save: $3.00 (14%)

Wet Stuff Plus Silky Water Based Sensitive Lubricant 270ml, , hi-res

Wet Stuff Plus Silky Water Based Sensitive Lubricant 270ml

$16.95 $19.95 You save: $3.00 (15%)

Wet Stuff Peppermint Tingling Lubricant 100ml, , hi-res

Wet Stuff Peppermint Tingling Lubricant 100ml

$11.95 $16.95 You save: $5.00 (30%)

System JO H2O Water-Based Lubricant 30ml, , hi-res

System JO H2O Water-Based Lubricant 30ml

$8.95 $9.95 You save: $1.00 (10%)

System JO H2O Water-Based Anal Lubricant 240ml, , hi-res

System JO H2O Water-Based Anal Lubricant 240ml

$36.95 $42.95 You save: $6.00 (14%)

System JO H2O Water-Based Lubricant 120ml, , hi-res

System JO H2O Water-Based Lubricant 120ml

$25.95 $29.95 You save: $4.00 (13%)

System JO H2O Water-Based Anal Lubricant 60ml, , hi-res

System JO H2O Water-Based Anal Lubricant 60ml

$14.95 $16.95 You save: $2.00 (12%)

FIST IT Water-Based Anal Fisting Lubricant 500ml, , hi-res

FIST IT Water-Based Anal Fisting Lubricant 500ml

$31.95 $36.95 You save: $5.00 (14%)

pjur Woman Nude Sensitive Water-Based Lubricant 100ml, , hi-res

pjur Woman Nude Sensitive Water-Based Lubricant 100ml

$28.95 $32.95 You save: $4.00 (12%)

System JO H2O Water-Based Lubricant 60ml, , hi-res

System JO H2O Water-Based Lubricant 60ml

$14.95 $16.95 You save: $2.00 (12%)

System JO Peachy Lips Lubricant 30ml, , hi-res

System JO Peachy Lips Lubricant 30ml

$11.95 $12.95 You save: $1.00 (8%)

Wet Stuff Water Based Lubricant with Vitamin E 100ml, , hi-res

Wet Stuff Water Based Lubricant with Vitamin E 100ml

$11.95 $18.95 You save: $7.00 (37%)

System JO Gelato Salted Caramel Flavoured Lubricant 30ml, , hi-res

System JO Gelato Salted Caramel Flavoured Lubricant 30ml

$11.95 $12.95 You save: $1.00 (8%)

Durex Play 2-in-1 Massage Soothing Personal Lubricant 200ml, , hi-res

Durex Play 2-in-1 Massage Soothing Personal Lubricant 200ml

$22.95 $26.95 You save: $4.00 (15%)

System JO Cumplay Personal Lubricant 240ml, , hi-res

System JO Cumplay Personal Lubricant 240ml

$33.95 $39.95 You save: $6.00 (15%)

System JO H2O Warming Water-Based Lubricant 60ml, , hi-res

System JO H2O Warming Water-Based Lubricant 60ml

$14.95 $16.95 You save: $2.00 (12%)

Fifty Shades of Grey At Ease Anal Lubricant 100ml, , hi-res

Fifty Shades of Grey At Ease Anal Lubricant 100ml

$15.95 $21.95 You save: $6.00 (27%)

Doc Johnson Ultra Lube Water-Based Lubricant 170ml, , hi-res

Doc Johnson Ultra Lube Water-Based Lubricant 170ml

$14.95 $16.95 You save: $2.00 (12%)

System Jo Agape Water-Based Lubricant 120ml, , hi-res

System Jo Agape Water-Based Lubricant 120ml

$54.95 $59.95 You save: $5.00 (8%)

System JO Gelato Crème Brûlée Flavoured Lubricant 30ml, , hi-res

System JO Gelato Crème Brûlée Flavoured Lubricant 30ml

$11.95 $12.95 You save: $1.00 (8%)

Lovehoney Aloe Vera Lubricant 100ml, , hi-res

Lovehoney Aloe Vera Lubricant 100ml

$11.95 $16.95 You save: $5.00 (30%)

Lovehoney Harmony 2 in 1 Massage Lubricant 100ml, , hi-res

Lovehoney Harmony 2 in 1 Massage Lubricant 100ml

$13.95 $18.95 You save: $5.00 (26%)

System JO® ACTIVELY TRYING Personal Lubricant 120ml, , hi-res

System JO® ACTIVELY TRYING Personal Lubricant 120ml

$38.95 $44.95 You save: $6.00 (13%)